110320 “SungKyunKwan Scandal” Viewer Comments Exceed 400,000

Park Yoochun’s power cannot be underestimated.

Aired last year, the KBS Drama “SungKyunKwan Scandal,” message board had reached 401,000 comments on 20 March. On 18 March viewer Ms.Sohn Sook Ja posted “The scholar has given up his position,” becoming the main character in the 400,000th post. To this, loyal fans of “SungKyunKwan Scandal” wrote “Congratulations, Scholar Sook Ja”, “Senior Sohn, congratulations on the 400,000th post” and other comments.

The hit series, SBS’s “Secret Garden,” whose viewership ratings had exceeded 30% this year, had approximately 44,000 comments on its message board. But the popularity of Park Yoochun and the others, as well as the passionate response is something worth considering as well. Although “SungKyunKwan Scandal’s” ratings had stopped at an average of 12.8% (AGB Nielsen), but the audience loyalty is higher among its followers as compared to other dramas.

The audience, following the terms used in SungKyunKwan, address each other according to hierarchy using “Scholar” and “Senior,” to create an interesting atmosphere of “life at SungKyunKwan.” Although “SungKyunKwan Scandal” had ended a long while ago, but in the “Love Room” of the “SungKyunKwan Scandal” Message Board, you can still see the passion for “SungKyunKwan Scandal.”

KBS Drama Executive Producer Lee Kang Hyun said, “ Of all the shows produced by KBS last year, “SungKyunKwan Scandal” received the most passionate response from the audience. “Baker King Tak Goo” and “The Slave Hunters” received high viewership ratings, and were all successful dramas.

Park Yoochun is scheduled to participate in the MBC Monday-Tuesday Mini Series “Goodbye Miss Ripley.”

Source: [Sports Hankooki] + [BaiduTVXQ]

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