Showing posts with label AIDS Awareness and Prevention. Show all posts
Showing posts with label AIDS Awareness and Prevention. Show all posts

Tuesday, September 6, 2011

Pop band JYJ and UNAIDS make social media campaign “Love Always” a #1 hit

 [JYJ do the Love Always sign on the launch date of the campaign.
Credit: Korean Herald/H.Park]

Newly appointed UNAIDS Regional Goodwill Ambassadors, Korean pop band JYJ joined UNAIDS to launch a social media campaign, that has taken the Twitter world by storm.

Inspired by JYJ hit song lyrics, the “LoveAlways” campaign encouraged fans to download a specially designed Twibbon heart icon to their Twitter profile, and to tweet messages to break down HIV-related sigma and discrimination such as: “Be the one—stop HIV discrimination with JYJ and UNAIDS. Show you LoveAlways.”

The campaign ran from 26-30 August 2011, coinciding with the 10th International Congress on AIDS in Asia and the Pacific which was held in Busan, Republic of Korea and where JYJ were officially announced as UNAIDS Goodwill Ambassadors on the opening day.

At the launch of the campaign, the three members of JYJ—Jae joong, Yoochan and Jun su—all tweeted messages to their personal Twitter accounts, grabbing the interest of their collective 1.4 million followers on Twitter.

In the six days of the campaign, more than 32 500 fans showed their support via the Twibbon application; followers of the UNAIDS Twitter account nearly doubled.
We want to thank our fans for their great support for this campaign – they are showing that they Love Always and are ready to stop HIV discrimination
~ Jae joong, JYJ
So rapidly successful was the campaign that the Twibbon site itself both tweeted and posted on Facebook that the LoveAlways campaign was one of their “fastest-ever growing campaigns.” This message went out to some 1.1 million people on Facebook and Twitter, and LoveAlways has been featured on the Twibbon site since.

“The impact of this campaign with JYJ’s involvement has been just amazing,” said Steve Kraus, Director of the UNAIDS Regional Support Team for Asia and Pacific. “The reach JYJ have is extremely important in supporting our global goals of ending stigma and discrimination and we are delighted to have JYJ as our Goodwill Ambassadors for the region.”

The LoveAlways campaign has seen JYJ fans being creative and motivated through their tweets and messages. Many have pledged solid support to JYJ and UNAIDS to help eliminate HIV-related stigma and discrimination and encourage other young people to be more aware about HIV.

JYJ underlined their appreciation for their fan’s commitment: “We want to thank our fans for their great support for this campaign—they are showing that they LoveAlways and are ready to stop HIV discrimination. Their action makes us proud,” said band member Jae joong. “We hope our fans will continue to support us as we work on important AIDS issues with UNAIDS. This is a great start to our work and we are looking forward to more activities where we can speak out about AIDS,” he added.



credit: UNAIDS
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110826 Call to unite against HIV/AIDS – Busan forum ICAAP10 seeking ways to wipe out stigma and prejudice

T/N Two interesting articles to show you how important ICAAP10 and UNAIDS are ^^

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BUSAN ― Activists, medical researchers and other participants in an international forum on AIDS here called for more concerted global efforts to combat the disease and wipe out prejudice and stigma surrounding it.

The 10th International Congress on AIDS in Asia and the Pacific kicked off its five-day run at BEXCO in this southern port city on Friday with more than 2,500 people from 64 countries joining the biennial gathering.


Cho Myung-hwan, who chairs the organizing committee of the 10th International Congress on AIDS in Asia and the Pacific, delivers a speech during the opening ceremony of the biennial forum at BEXCO in Busan on Friday. (Park Hyun-koo/The Korea Herald)
 
With the main theme of “Diverse Voices, United Action,” the world’s second largest forum on HIV/AIDS drew more global attention than ever as it marks the 30th year since the first case of AIDS was identified in the U.S.

“In the beginning, AIDS was regarded as an incurable disease due to its high death rate and contagious nature. But with the development of medical technology and medications, it is now perceived as a manageable chronic illness,” Health Minister Chin Soo-hee said during the opening ceremony.

“I believe that international joint responses and cooperation are more crucial for this disease than for other ones. Your attention and efforts will become a cornerstone in the endeavors to address all issues concerning the illness.”

Among high-profile participants are Fiji President Ratu Epeli Nailatikau, UNAIDS executive director Michel Sidibe, U.N. Special Envoy for HIV/AIDS in Asia and the Pacific Nafis Sadik, WHO Western Pacific regional director Shin Young-soo and Australian Ambassador for HIV Murray Proctor.

“HIV is treatable. But there are challenges to achieving universal access to prevention, treatment and care. Those challenges are political, financial, logistical, legal, social, and cultural,” Shin Young-soo said in his congratulatory remarks.

“It remains a sad fact that whether we talk about vulnerable populations or the wider population, HIV remains cloaked in stigma and discrimination. We need to listen more closely to the voices of people vulnerable to HIV and people living with HIV.”

Ursula Schaefer-Preuss, vice president of the Knowledge Management and Sustainable Development at Asian Development Bank, also stressed the need to intensify joint efforts to fight the disease.
“By working together as governments, civil society, affected populations, the private sector and faith-based communities ― and by maximizing our resources, connections and influence ― we make a positive impact on this epidemic,” she said.

The forum consists of five plenary sessions, 47 oral presentations, 11 symposia, 24 satellite meetings and 25 skill-building workshops. Around 1,000 posters on AIDS will also be presented during the conference.
These meetings will delve deep into wide-ranging issues such as the human rights of AIDS patients, legal issues for them, progress in AIDS treatment, measures to wipe out social stigma and misconceptions, and civil society engagement.

Also on the first day of the forum, UNAIDS appointed a Korean pop group JYJ as its regional goodwill ambassadors, who will work to raise HIV awareness and speak out against AIDS-related stigma and discrimination.

UNAIDS co-hosting the forum is a U.N. partnership that leads efforts to achieve universal access to HIV prevention, treatment, care and support. Last week, JYJ were appointed as “official ambassadors” for ICAAP10.

Prior to the opening ceremony, key participants reaffirmed their commitment to joint, global responses to the disease during the AIDS Champions Meeting, a platform to discuss ongoing challenges facing affected communities.

In their closing statement at the meeting, regional leaders from governments, parliaments, civic groups and private sectors called for more efforts to tear down the barriers which limit access to HIV prevention, treatment, care and support.

They particularly focused on giving high-level support to help address a series of issues concerning “key affected populations” such as sex workers, injecting drug users, homosexuals and transgender populations.

By Song Sang-ho (sshluck@heraldm.com)

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[News] 110828 ‘Break your silence and speak out’

BUSAN ― Leaders at the forefront of global endeavors to combat HIV/AIDS called on those suffering from the epidemic to break their silence and speak out during an international forum here last week.

They also stressed that an embracive social, legal environment is crucial to help them come out and gain access to medical services, support and care, urging the international community to unite to stamp out stigmas attached to the virus.

“I think HIV is still a disease of stigma, discrimination and prejudice. Even though we have managed to break the conspiracy of silence, we still have problems of what I call epidemics of laws,” UNAIDS Executive Director Michele Sidibe said during an interview with The Korea Herald on Saturday.


Michele Sidibe, UNAIDS executive director

“Laws are really impacting access to services for people living with HIV. There are discriminatory laws which are criminalizing men having sex with men, injecting drug users, commercial sex workers. They hide themselves and don’t have access.”

He was in Busan for the 10th International Congress on AIDS in Asia and the Pacific, which kicked off its five-day run at BEXCO in this southern port city on Friday.

UNAIDS is a U.N. partnership that leads efforts to achieve universal access to HIV prevention, treatment, care and support. With the AIDS Society of Asia and the Pacific, it is co-hosting the ICAAP10.

Sidibe also pointed out that young people infected with the virus should be allowed to actively engage in the fight against HIV while stressing political leaders and other people in key decision-making positions should play a more active role.

“We need to look at and create new generations of young leaders in order to make young people not just passive beneficiaries of programs, but actors of change.”


Ursula Schaefer-Preuss, vice president of Asian Development Bank

Ursula Schaefer-Preuss, vice president of the Knowledge Management and Sustainable Development at Asian Development Bank, also underscored the need for HIV-positive people to be more vocal to bring about meaningful changes.

“The pandemic is seen as a really big problem so people don’t want to speak about it. They don’t want to disclose they are infected. They don’t know where to go, whom they can address to get society more aware that this is a serious disease, but that this is not something that they should hide away,” she said in a separate interview.

“We are all human-beings. I think we really have to do everything we can to help people who have social problems and economic problems. I think HIV is, in a way, (linked to) social, economic problems. So we have to find a way out and as one can see in the Asia-Pacific region, it is possible.”

ADB co-sponsoring ICAAP10 has been a major investor in this Asia-Pacific region with strong relationships with finance, planning and infrastructure sectors to influence HIV/AIDS strategic policy agenda in the region and at country levels.
 
She also appreciated the Seoul government’s efforts to host this event.

“I would like to thank the Korean government for hosting this important conference. I know it was not easy to do this all the many different challenges involved,” she said.

By Song Sang-ho, Korea Herald correspondent (sshluck@heraldm.com)

credit: koreaheral 1 | 2
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Monday, August 29, 2011

110826 JYJ “We Will Work Hard To Correct The Misconceptions Surrounding AIDS”


Popular trio JYJ have revealed that they will do their best to correct the misconceptions surrounding AIDS.
JYJ (Kim Jaejoong, Park Yoochun, Kim Junsu) attended te opening ceremony of the 10th International Congress on AIDS in Asia and the Pacific (ICAAP10) that was held in Busan on the 26th and received their ‘Regional Goodwill Ambassador’ appointment letters from Michel Sidibé, the Secretary General of UNAIDS.

Secretary General of UNAIDS says to JYJ, “Thank you, thank you, and thank you for acception”


Secretary General Michel Sidibé explained why JYJ were chosen as he said, “The infection rate of AIDS is high across the world. AIDS affects even children and teenagers and a victory will be impossible in this fight unless a movement for change begins in the younger generation,” and “This is why we have chosen JYJ to become regional goodwill ambassadors (as they are popular with children and teenagers in the region).”

He continued to say, “It is an honor to know that JYJ will put into action the work I’ve been planning,” and “JYJ will be working hard to provide correct information about HIV. They will not only be active in Korea and Asia, but the entire world.”

The Secretary General had expectations for JYJ that clearly exceeded that which is normally given to goodwill ambassadors. Sidibé stated, “I firmly believe that JYJ will be the forerunners in this new movement for change and work with us,” and “Thank you, thank you, and thank you for acception.
JYJ say, “We will work hard to correct the misconceptions surrounding AIDS”



The members of JYJ then expressed their thoughts about becoming goodwill ambassadors for the cause. Kim Junsu looked determined as he said, “Many people see AIDS as a disease that is fatal and dangerous if contracted, but it’s now being said that people can live long even if they have AIDS as long as they receive continuous treatment. As treatment that completely eradicates AIDS hasn’t been discovered yet, a continuous stream of attention and effort to prevent contraction is required. We will work hard to do so.
Park Yoochun added, “Many people have taken interest in JYJ in the Asia and Pacific region,” and “We will work hard to correct the misconceptions surrounding AIDS so people know what exactly it is and how to prevent it.”

The members of JYJ received a gift from Secretary General Sidibé that represents solidarity. Following this, JYJ took a photo with the Secretary General and Jo Myung Hwan, the head of the ICAAP10 committee. Shouts were heard when JYJ entered and excited the event hall from the 100 fans who gathered to see them. A representative of ICAAP10 stated, “I was so surprised when I heard a large noise at the event hall, but I later learned it was the fans.” JYJ also performed at the event’s welcome party that began at 5p.m..

Meanwhile, ICAAP10 is being held from the 26th till the 30th of August under the theme ‘Diverse Voices, United Actions’ and will look back on the progress made in prevention and treatment in the past 30 years to commemorate the 30th year since AIDS was first discovered as well as bring up future plans. 4,000 people from 70 countries will participate in ICAAP10 and this will be the first time that the congress is held in Korea.
Though the first lady, Kim Yoon Ok, was scheduled to attend the welcome party, she was unable to do so as she was visiting Kazakhstan with the president. The head of the ICAAP10 committee Jo Myung Hwan delivered the first lady’s congratulatory message instead. Nafis Sadik, Special Adviser to the UN Secretary General, delivered UN Secretary General Ban Ki Moon’s message as well.

Source: [ohmynews]
Translated & Shared by: dongbangdata.net

Asian pop band “JYJ” appointed as UNAIDS Regional Goodwill Ambassador

Press release

Asian pop band “JYJ” appointed as UNAIDS Regional Goodwill Ambassador


BUSAN, South Korea, 26 August 2011 — “JYJ,” a three-member Korean pop (K-pop) band from the Republic of Korea, have been named UNAIDS Regional Goodwill Ambassadors for Asia and the Pacific. Formed in 2010, JYJ has a large following among young people in the Republic of Korea, across Asia and beyond.

“Jae joong, Yoochan and Jun su (JYJ) are going to make a big difference in the AIDS response through the UNAIDS Ambassadorship,” said UNAIDS Executive Director Michel Sidibé. “With their incredible popularity and influence in the Republic of Korea and beyond, I count on them to reach millions of young people in this region and worldwide with important HIV messages,” he added.

As UNAIDS Regional Goodwill Ambassadors, JYJ will take part in a number of events and public appearances—including a performance at the Congress on AIDS in Asia and the Pacific (ICAAP10), a gathering of AIDS experts and activists from 26-30 August 2011 in Busan, South Korea. Through these and other events, JYJ will raise awareness around HIV and join the effort to end AIDS-related stigma and discrimination. They will also highlight AIDS issues through their social media networks.

“Young people in our country, and across Asia, need to know more about avoiding HIV infection,” said JYJ band member Jae joong at a press conference in Busan to announce the UNAIDS appointment. “Knowledge and awareness can help people protect themselves and break down stigma and discrimination.” His band-mate Yoochun concurred, adding: “AIDS has been here since before I was born. Our generation can be the one that ends it!”

“We can reach the goals of zero new HIV infections, zero discrimination and zero AIDS-related deaths,” said Jun su, the third JYJ band member. “We are very proud to participate in this cause.”

JYJ have previously been involved in a number of charitable activities. They have made major donations to relief operations in disaster-struck areas of Japan, as well as to child health campaigns. Underlining their commitment to the AIDS response, JYJ recently accepted the role of ‘Official Ambassador’ for ICAAP10.


Globally, an estimated 41% of people who have recently become HIV-positive are younger than the age of 25. In Asia and the Pacific, young people from key affected populations— including young sex workers, men who have sex with men, and adolescent drug users— face a particularly high risk of HIV infection as well as high levels of stigma and discrimination.

credit: unaids
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